Thank you to our sponsors and supporters for making this journal possible!

Cal Poly Alumni Association

Brian Lawler, Cal Poly GrC

Malcolm Keif, Cal Poly GrC

Kevin Cooper, Cal Poly GrC

Paul Cousineau, Dow Jones and Company 

Trevor Schroeder, Hewlett Packard, Inc.

Kristen Minlschmidt, Hewlett Packard, Inc.

Eric Wiesner, Hewlett Packard, Inc.

James Sidhu, Hewlett Packard, Inc.

Pacific Printing Industries Association

Printing Industries Association, Inc. of Southern California

Konica Minolta

MGI

The Cal Poly San Luis Obispo Graphic Communication

Department, specifically:

Professor Brian Lawler, Chapter Co-Advisor

Professor Peter Schlosser, Chapter Co-Advisor

Dr. Ken Macro, Department Chair

Eric Johnson

Robyn Burns

Process Video

This year we produced our journal completely in-house. We used our department's equipment to print, deboss, varnish, foil, and perfect bind our journal. We also produced our packaging in-house as well. There were some challenges faced during the production process, however we used our school's "learn-by-doing" motto to overcome these set-backs. This video shows our production process from start to finish. Enjoy! 

01 Design 

Aside from research, the first part of the year was spent on brainstorming design elements for our journal. This included coming up with a theme, and color scheme. During our meetings we brainstormed a theme by going around the table, and having each person say one word that TAGA means to them. This is how we came up with the list of words on our divider pages.

Once our theme of "Technological Synergy" was decided, we picked a color scheme for our journal by looking through sample books. We used our knowledge from color management class to choose a color scheme that would be aesthetically pleasing.  

Finally, the book was designed by Hannah, the design coordinator, and her team using Adobe InDesign, and Adobe Illustrator.

02 MARKETING 

In order to support our club expenses, we held fundraiser events throughout the year. We had fundraisers at 4 different restaurants, and a t-shirt screen printing event. 

Our marketing efforts also consisted of hanging flyers around the school, attending club showcases, and posting on Instagram. 

 

03 Production

This year we produced our journal 100% in-house. The equipment we used included our 

department's Konica Minolta C1100 Bizhub Digital Press, MGI Jet Varnish 3DS with iFoil, Heidelberg windmill, Kongsberg X24 iCut Table, Polar 92X Cutter, and Duplo Binder 280.

 

While we admittedly had some set-backs during production, these challenges allowed us to embody our school's motto of "learn-by-doing". For example, our MGI Jet Varnish 3DS with iFoil is a new printer for our department this year, and therefore we were faced with problems that we had never had to overcome before, such as its inability to recognize colored paper.

                  

To see more about the logistics of our packaging, click here!