Thank you to our sponsors and supporters for making this journal possible!

Cal Poly Alumni Association

Brian Lawler, Cal Poly GrC

Malcolm Keif, Cal Poly GrC

Kevin Cooper, Cal Poly GrC

Paul Cousineau, Dow Jones and Company 

Trevor Schroeder, Hewlett Packard, Inc.

Kristen Minlschmidt, Hewlett Packard, Inc.

Eric Wiesner, Hewlett Packard, Inc.

James Sidhu, Hewlett Packard, Inc.

Pacific Printing Industries Association

Printing Industries Association, Inc. of Southern California

Konica Minolta

MGI

The Cal Poly San Luis Obispo Graphic Communication

Department, specifically:

Professor Brian Lawler, Chapter Co-Advisor

Professor Peter Schlosser, Chapter Co-Advisor

Dr. Ken Macro, Department Chair

Eric Johnson

Robyn Burns

WHAT IS TAGA? 

We’ve created a journal of technical papers about printing and production, written by Cal Poly students. Our journal is produced almost entirely in-house by our team. Students obtain hands-on experience with research, marketing, design, web development, and print and digital media production in the process.

TECHNICAL

ASSOCIATION

We are a group of students that are passionate about the Graphic Arts. Our chapter mostly consists of Cal Poly Graphic Communication majors, however other majors are represented in our club as well. We are inclusive, supportive, and pride ourselves on our teamwork abilities. 

2019 JOURNAL AUTHORS

Julianne Gombotz

Cal Poly Mobile UX Case Study

Julianne Gombotz graduated from Cal Poly in June 2018. She was born and raised in Seattle, Washington and has had a passion for art and design since she was young. She chose to go to Cal Poly because she thought Graphic Communication would allow her to explore her creative side in a practical way. After graduating, she traveled through Southeast Asia and India for a couple of months before returning to Seattle. She is now a designer and user experience researcher for Likewise, an app that gives users recommendations based on people they know, rather than from random reviewers
like Yelp or Trip Advisor.

Mackenzi Noto

Analysis of Farnsworth-Munsell Color Discrimination Test Scores

Mackenzi Noto is a fourth-year Statistics major at Cal Poly from San Jose, California. Her goal is to someday become a statistician for a professional sports team, like the Golden State Warriors. Although she has a passion for sports and wishes to become a sports statistician, her major has made her interested in other fields. She feels that one of the best aspects of statistics is that it is very versatile. She likes that she is able to apply her degree in many different areas of work. Some of the work that she has done on research projects include; analysis consulting or studies in collaboration with professors and students in the Graphic Communication Department and the Kinesiology and Public Health Department. Some of Mackenzi’s hobbies include playing sports, baking, and crocheting.

Leah Gilchrist

A Modern Sans Serif Font
A Modern Sans Serif Font

Leah Gilchrist graduated in December 2018 from Cal Poly.
She was a Graphic Communication major concentrating in Design Reproduction Technology and minoring in Integrated Marketing Communications. She now works at Behr Paint as a Graphic Artist in Orange County, California. In her free time, Leah enjoys learning new skills such as cooking, hand lettering, and embroidering.
She also loves taking on freelance projects to express her creativity outside the parameters of school projects or office settings. Since she was young, Leah has always loved expressing her creativity in many different ways. Typography has always been an area of design that has resonated with her. As a designer, her favorite thing to experiment with is type and color. Leah’s fascination for typography inspired her to create her own typeface as her senior project.

JOURNAL AUTHORS

Julianne Gombotz

Cal Poly Mobile UX Case Study

Julianne Gombotz graduated from Cal Poly in June 2018. She was born and raised in Seattle, Washington and has had a passion for art and design since she was young. She chose to go to Cal Poly because she thought Graphic Communication would allow her to explore her creative side in a practical way. After graduating, she traveled through Southeast Asia and India for a couple of months before returning to Seattle. She is now a designer and user experience researcher for Likewise, an app that gives users recommendations based on people they know, rather than from random reviewers
like Yelp or Trip Advisor.

Mackenzi Noto

Analysis of Farnsworth-Munsell Color Discrimination Test Scores

Mackenzi Noto is a fourth-year Statistics major at Cal Poly from San Jose, California. Her goal is to someday become a statistician for a professional sports team, like the Golden State Warriors. Although she has a passion for sports and wishes to become a sports statistician, her major has made her interested in other fields. She feels that one of the best aspects of statistics is that it is very versatile. She likes that she is able to apply her degree in many different areas of work. Some of the work that she has done on research projects include; analysis consulting or studies in collaboration with professors and students in the Graphic Communication Department and the Kinesiology and Public Health Department. Some of Mackenzi’s hobbies include playing sports, baking, and crocheting.

Phoenix Challenge

Rebranding Local Company, Whalebird Kombucha 

Phoenix Challenge Team

Pictured from left to right: Professor Malcolm Keif, Michaela Purcilly, Jillian Keplinger, Sonal Mecwan, Yasmeen Eid,
Hana Zarea, Hope Mosely, and Alan Nguyen were all members of Cal Poly’s winning Phoenix Challenge team. The 2018 Phoenix Challenge Competition took place in St. Louis, Missouri in 2018. The team competed against seven other schools. The Phoenix Challenge is a yearlong project in which students help a local company rebrand and market its business with materials using the flexographic print process and packaging technology.

Erica Taylor

The Effect of Ultraviolet Light on Cal Poly Identification Card Ink Color

Erica is a second year student at Cal Poly from Philadelphia, Pennsylvania. She first got the idea for this experiment in examining students' polycards her freshman year, and she questioned why they were subject to fade after only being used for a few short months. She did not get an exact answer, and her professors as well as Cal Poly's Information Technology Services office encouraged her to run tests to gather more knowledge on the issue. This project gave her the opportunity to gain hands-on experience with equipment in the department that is often discussed in her class lectures. Erica enjoys pursuing an active role in the Graphic Communication Department, and currently serves as TAGA Research Coordinator. She hopes to double minor in Packaging and Media Arts in addition to her Graphic Communication degree.

Leah Gilchrist

GRAPHIC

Whether it's designing the journal itself, creating stickers, making t-shirt designs, or producing websites and videos, graphics play a large part in our process. Our chapter allows members to learn how to create all different types media, and gain hands-on experience with software, such as Adobe Illustrator. 

ARTS

We try to include as many forms of design into our journal as possible. The artistic abilities of our members can be seen in the journal where there's hand lettering, and original mountain drawings. 

Cal Poly TAGA

2019 Journal

Our team worked hard this year to produce a journal comprised of graphic arts-related technical papers. After 6 months of research, design work, videography, and production, Cal Poly TAGA is proud to present our 2019 journal!

2019 Theme

Technological Synergy

This year we wanted to focus on implementing new and old technologies into the production of our journal. In addition to printing technologies, we wanted to implement web technologies into our journal as well. We used a wide variety of printing and binding equipment available to us by our department. We also used HP Link technology to embed digital content into our printed journal.